Search Engine Optimization (SEO) is the practice of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The primary objective of SEO is to attract more organic (non-paid) traffic from search engines like Google, Bing, or Yahoo. It involves various techniques, such as keyword research, on-page optimization, content creation, link building, and technical improvements to make a website more search engine-friendly and relevant to users’ search queries. The ultimate aim of SEO is to increase a website’s online presence, reach a broader audience, and enhance its chances of being discovered by potential visitors or customers.