Social media management refers to the process of managing and overseeing an individual’s or organization’s presence on various social media platforms. It involves creating, publishing, and curating content, as well as engaging with the audience, monitoring performance, and responding to comments or messages. The goal of social media management is to build and maintain a strong online presence, increase brand awareness, and foster meaningful interactions with followers or customers. It may also involve analyzing data and metrics to optimize social media strategies for better results.